We Started with a Simple Observation
Most business owners in Vietnam were spending hours each week wrestling with spreadsheets, trying to make sense of their financial data.
Back in early 2023, our founder Trần Minh Quân noticed something while helping his uncle's export business. The numbers were all there—revenue, expenses, cash flow—but they were scattered across different files and formats. Making a simple decision about whether to expand required days of manual work. That seemed wrong. So we built something different.
How We Got Here
Every company says they understand their customers. We actually started as one of them—small business owners who needed better tools and couldn't find them.
First Version Built
Started with a basic dashboard for five local businesses. Nothing fancy—just clean data visualization that actually made sense. The feedback was immediate: "This is what we've been looking for." That told us we were onto something real.
Automation Features Added
Our clients kept asking if we could pull data automatically instead of requiring manual uploads. We spent three months building connectors to common accounting systems used in Vietnam. The time savings were dramatic—what took hours now happened in minutes.
Reached 100 Active Users
Growth happened through word of mouth, which felt validating. Business owners were telling other business owners about us. We hired our first support specialist and moved into a proper office in Bình Thuận. Still small, but growing steadily.
Custom Dashboard Builder
We realized every business tracks success differently. A retailer cares about inventory turnover. A service company watches utilization rates. So we built a system where users could design their own dashboard layouts. The flexibility changed everything for our power users.
Looking Forward
We're working on predictive features now—helping businesses spot trends before they become obvious. And we're expanding our team to better support clients across different industries. The goal remains the same: make financial data useful instead of overwhelming.
What Our Clients Actually Say
These are real experiences from people using our dashboards every day. No scripts, no cherry-picking—just honest feedback about what works and what they've found valuable.
I used to dread our monthly financial reviews. Now I look forward to them because I can actually see patterns in our business. Last quarter we caught a supplier cost increase early enough to adjust our pricing. That alone paid for the service several times over.
The automated reports save me about six hours every week. That's time I can spend actually running my business instead of compiling numbers. My accountant loves it too—she gets clean data instead of messy spreadsheets.
What impressed me most was how quickly we got up and running. Other software we tried required weeks of training. With SparkleFlaren, my team was using it effectively within two days. The interface just makes sense.
Our Approach in Action
We believe good financial tools should be intuitive and practical. Here's how we think about dashboard design and data presentation.
